My Creative Journey
(So Far, Anyhow)
The
Details
I'm a passionate design professional that delivers creative solutions to meet business objectives and client brand standards, while ensuring the highest quality and meeting deadlines - Always tight, aren't they?
Proficient in all current MacOS and CC. I provide proven eCom/digital and print design solutions as well as conceptual and illustration skills. I'm a flexible, dependable Designer that provides results-driven designs.
Professional
Self-Starter • Attention to Detail ​Multi-Tasking • Vision
Problem Solving • Prioritizing
+
Personal
Creativity​ • Communication ​Dedication​ • Team Player ​Patience • Humor
Currently
Senior Amazon/Digital + Graphic/Packaging Designer
Responsibilities include:
Digital Design
Teaming with Amazon Strategists in creating and designing engaging ASIN imagery for a vast assortment of categories.
Designing compelling, on-trend and high quality Amazon A+ content, PDP images, infographics, banners, ads and more.
Providing high impact ideation and design solutions to assist companies of all sizes in growing their business and effectively utilizing Amazon.
Developing and designing highly appealing imagery to enhance the brand and help increase conversions.
​ Collaborating with Strategists and Marketing personnel to assist sellers utilizing their Seller Central and Vendor Central platforms in incorporating appealing, high quality content to their product listings.
Experience in Asana project management software for task tracking, communication and scheduling.
Graphic/Packaging Design
Working with a wide variety of corporate clients and agencies in all areas of graphic and packaging solutions.
Collaborating with corporate Sales, Marketing and Design personnel in project development. ​
Brainstorming and concept to completion of print, product and packaging design.
Keeping clients on trend with typography, color and current graphic/packaging design direction.
Branding/identity design.
Food packaging design.
Consistently meeting client budgets, deadlines and exceeding expectations.
Education
Alamance College • Burlington, NC
Graphic Design/AV major. Maintained 3.8 GPA/Dean's List.
Let’s Put My Experience to Work...
For You
Previously
Art Director/Design Manager Late For The Sky • Cincinnati, OH
Responsibilities included:
Successful rebranding of an aging product line of specialty board games to align with current trend direction in the market. This included game and puzzle design as well as all coordinating packaging that helped to increase sales and profitability.
Led art direction, design and packaging initiatives for the launch of a new category of child specific games that drove sales.
Responsible for design, branding and packaging of a new category of collegiate licensed puzzles.
Art direction and design of specialty and custom board games. Clients included: Yellow Tail Wines, ConAgra Foods, Goodyear, Macy's, Cedar Point Amusement Parks, Waffle House and several others.
Design of all related trade show graphics and support materials.
Initiating and implementing design and functionality of company email blasts and social channels.
Development of streamlined processes in the department that helped to track productivity and ensure accountability.
Senior Designer Galerie • Hebron, KY
Responsibilities included:
Design Line Manager for Walmart account - Seasonal gift, toy and candy categories.
Responsible for managing 100+ items per season for POG and review presentations with corporate buyers. Through teaming with Sales, Marketing and Product Development, marketing plans and trend-forward product lines were produced that met cost goals - Which ensured a smooth, timely flow to meet deadlines.
Managing and directing fellow designers through brainstorming and product development processes to meet client branding and design expectations.
The brainstorming, trend research and design of additional product lines for global mass and specialty accounts that included Target, Starbucks, Walgreen's, CVS, Cracker Barrel Restaurants, grocery and drug categories, club stores and more.
Concept to completion of product design as well as all related graphic and packaging design in the candy, gift and toy categories.
Highly experienced in licensed design: Hershey, Marvel, DC, Mars-Masterfoods (M&M's, Snickers, Starburst and Skittles), Disney (Star Wars), DreamWorks (Shrek), Mattel (Barbie), Iconix Brand Group (Peanuts) and more.
Travel attending industry trade shows and POG and review meetings with buyers from various accounts.
International travel throughout Asia, overseeing production of product lines to ensure quality and brand/client standards. Also concentrating on market trend research while meeting with multiple vendors at various offices and factories.
